You would think that being stuck at home all day, every day, would mean that makeup would be rendered irrelevant, but actually, this was the year that I got back into makeup in a BIG way. The fact that I wasn't going anywhere or seeing anyone was actually a plus--what better time to experiment with products than the safety of isolation? :) I don't know about you, but being able to test and practice makeup feels a whole lot less stressful when you know no one's going to see it.
I wasn't in full beat every day or anything (in fact, I'm not wearing any makeup right now as I type this, because *shrug*), but there were a few products that rose to the surface in terms of being great everyday products. In general, I found myself being drawn to the Clean Beauty aesthetic (and I think the whole of the beauty industry kind of shifted that way too): a light foundation layer, cream blush, one-and-done eyeshadow looks. Don't get me wrong, not everyone has given up on full-coverage foundation and contouring, but as an indication of the general trend of makeup styles in 2020, may I present to you, Becca's no-pigment foundation? (I did get a free sample of this, by the way. I did actually like it, but not enough to like, pay for it or anything.)
So here is a short list of the stuff I liked this year. In general, I found myself really into Thrive Causemetics, Aether Beauty, Ilia, Ere Perez, and other clean/conscious brands, but of course, I have not been able to let go of Fenty.
I tried a few different foundations this year, and the one that I'm liking the most currently is Ere Perez's Oat Milk foundation. (I wear the shade Chai.) It is light-to-medium coverage, and for me, it's that nice in-betweener, where it doesn't look out of place whether I'm just being casual (but want a little smoothing over), or trying to look a bit nicer. Like, I also have enjoyed Ilia's Super Serum Skin Tint (I'm shade ST9), and Fenty's Pro Filt'r Hydrating Foundation (I'm shade 230), but I would feel the need to have both of them in my arsenal (which I do, anyway), whereas I could do fine with JUST the Ere Perez foundation in my stash, if that makes sense. My concealer of choice has been Ilia's True Skin Serum Concealer-- Shade SC2 has been a good brightening shade for me, and SC2.5 is a nice color corrector shade for me (because it's a bit peachy). For a powder foundation, I really, really loved Alima Pure's Satin Matte foundation. (I wear Neutral 4.)
I was ALL ABOUT the cream products this year, with my absolute holy grail products being Ilia's Multi-Stick in Dreamer as a blush and Fenty's Cheeks Out Cream Bronzer. (I wear Macchiato.) Like, if I had to forsake all other color complexion products, I would be fine with just these two, the bronzer especially. Other cream blush products that I loved were Ere Perez's Carrot Color Pots and HAN Skincare Cosmetics' Multi-sticks (which are half the price of Ilia's!) My favorite highlighter is still Fenty's Killawatt in Mean Money/Hu$tla. Special, SPECIAL mention goes to Aether Beauty's Crystal Charged Cheek Palette in Amber, which is also a favorite.
As I said above, this year was the year of one-and-done eyeshadow for me, which is a huge departure from the fact that I used to be a major eyeshadow palette person. Now? I just don't feel motivated to sit there and create eye looks anymore. (When I do, though? I am ALL about Aether Beauty's eyeshadow palettes.) My two favorite one-and-dones are Ilia Beauty's Cream Eyeshadows (favorite: Fresco), which are super easy to apply and blend, and even EASIER are Thrive Causemetics' Brilliant Eye Brightener (favorite: Muna), which are eyeshadow sticks, but unlike any other formula I've tried, they actually are dry in a good way, and creaseless. I also kind of love using highlighter and blush/bronzer on my eyes as well, for a more monochromatic look.
Other eye stuff--I do really love Thrive's Liquid Lash Extensions Mascara, which can't be beat for ease of use (and removal!), as well as Ilia's Limitless Lash Mascara--I have repurchased each of those, and I can't decide which one I like better! For eyeliners, I still haven't found a liquid one that I've loved as much as a certain brand formerly owned by a controversial tattoo artist, but I have been getting back into pencil liners a bit more, because it goes really well with the one-and-done eyeshadow look to also just have some smudgy liner along the lashline, instead of something sharply outlined. I REALLY love Ere Perez's Jojoba Eye Pencils for their softness and their interesting color line-up: in particular, I love the Copper pencil (which is more reddish than copper-ish) and Stone, which is a medium gray with pinky undertones. I honestly can't think of any other eye pencils that are those colors (and I'm someone who has owned almost ALL of Urban Decay's eye pencils at one point or another!)
I THOUGHT I had found my perfect lip gloss in Roen's Kiss My Liquid Lip Balm (favorite: Charlie), but lo and behold, in the last month of 2020, I finally decided to give Fitglow's Lip Serums a try (I got sample sizes first!), and I fell in INSTALOVE with them. They ARE pricey, yes, but they're also huge, and if you buy them in sets and use a discount code, it does bring the price down significantly. Is it weird that my favorite one is the Night Lip Serum, which is just clear? (I also love: Halo and Ever.) Wearing these makes my lips feel SO good, and you KNOW it's a good product when you can try on a few different colors in succession, and your lips DON'T feel beat-up from all the applying and wiping.
That is about it! Have you tried any of these? What were your 2020 faves?